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为何机场走道常弯向左边,还铺设地毯?你不知道的机场小设计

2020-06-15  浏览量:471

现代的机场不只是交通运输点,也是繁忙的零售中心。从机场的建筑、光线到免税商店所贩售的商品,其实都有许多隐藏的策略。进入本文前,请先想想如何表达以下单字:

(A) 下意识
(B) 挥霍
(C) 从报到到行李託运

Here are a few behind-the-scenes tricks airports use to help travelers relax, get to their gates on time, and hopefully spend some money along the way.

以下是机场幕后使用的操作方法,以协助旅客放鬆心情,準时抵达登机门,并且在通往登机门的路上消费。

1. They make sure you can see the tarmac 看得到停机坪

为何机场走道常弯向左边,还铺设地毯?你不知道的机场小设计

Travelers should be able to get from security to their gate without getting lost. In many new airports, passengers can see through to the tarmac immediately after they leave security.

(旅客应能顺利从安检走到登机门。在许多新机场,乘客离开安检后,便能立即从玻璃窗看到停机坪。)

2. The signs send (A) subliminal messages 标誌传递下意识讯息

Very, very little in the style of an airport sign is arbitrary. For example, the change of shape from one sign system to another can warn passengers that they are going the wrong way.

机场标誌看似不经意其实都是刻意设计的。举例来说,标誌形状的转变,可警告乘客走错路了。

3. They lighten the mood 让你心情愉快

Newer airports incorporate as many windows as possible, even in stores. There's a trend that the shops face the tarmac. Passengers tend to walk into shops with access to sunlight.

新机场都尽量设置窗户,即使是在商店内。新趋势是商店面对停机坪,因为乘客喜欢步入有阳光的商店。

4. They herd you with art 以艺术来指点方向

为何机场走道常弯向左边,还铺设地毯?你不知道的机场小设计

That big sculpture in your terminal isn't just there to look pretty. It's another tool to help travelers navigate. It may serve as a handy rendezvous for you and your friends.

航站里的大型雕像不仅赏心悦目,还能协助旅客在机场内定位,它能作为你和朋友的碰面地点。

5. They use carpeting 铺设地毯

为何机场走道常弯向左边,还铺设地毯?你不知道的机场小设计

In many airports, the gate waiting area is carpeted. This is an attempt to make holding areas more relaxing by giving them a soft, cozy feeling. Happy, (1) laid back travelers are prone to (B) splurge.

许多机场的候机室皆铺设地毯,这是为了营造柔和、舒适的气氛,让乘客更加放鬆。快乐、轻鬆的旅客较捨得挥霍。

6. The “golden hour” is key for profit「黄金小时」获利关键

The time between when a passenger clears security and boards their plane is called “dwell time.” This is when passengers are (2) at loose ends and most likely to shell out. Especially crucial is the “golden hour,” the first 60 minutes spent beyond security.

乘客通过安检到登机前的时间,称为「停留时间」。此时乘客无所事事,最容易血拼。其中「黄金小时」特别关键,也就是通过安检后的60分钟。

7. They're increasing dwell time 增加停留时间

One hour more at an airport is around $7 more spent per passenger. Anything that's automated, (C) from check-in to bag drop, is meant to speed things up so that the dwell time is increased.

乘客在机场每多停留一小时,便大约多花7美元。任何自动化程序,像是报到及行李託运,皆为了加快通关时间,以增加停留时间。

8. Walkways curve to the left走道弯向左边

为何机场走道常弯向左边,还铺设地毯?你不知道的机场小设计

The majority of humans are right-handed, which affects airport design. More sales are generated if a walkway curves from right to left with more merchandise and space on the right side.

大多数人是右撇子,因而影响机场设计。走道从右向左弯时,右侧会有更多商品及空间,销售成绩更佳。

9. The security officers get conversational安检人员爱聊天

A good tactic of screening passengers is simply to have a word with them. A study has found that asking open-ended questions is 20 times more effective than trying to monitor based on behavior.

检查乘客的一个好方法,就是和他们聊天。研究发现,对乘客提问开放式问题,比观察乘客行为效果好20倍。

10. A single queue puts us at ease 单一队列让旅客安心

为何机场走道常弯向左边,还铺设地毯?你不知道的机场小设计

While the line for check-in and security may seem absurdly long, a single queue actually lowers stress levels by increasing the perceived sense of fairness.

虽然报到及安检的排队人龙似乎长到不像话,但是单一队列其实能够减轻压力,因为乘客会觉得比较公平。

口语词彙

(1) Laid back 闲散

这里的laid是lay的过去式,laid back是「懒散、闲适、镇定自若」的意思。

(2) At loose ends无所事事

通常因为事情起了变化而造成的无所事事。


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